Project Open Hand
Simplifying signups to get more volunteers in the community
Project Open Hand is a nonprofit organization that provides meals to seniors and other critically ill members of the community.
4 UX designers,
collaborative two-week sprint, 200+ hours
Our challenge was to restructure the pre-existing information on the site to create a more streamlined volunteer sign-up process.
Lead Visual Designer
Research & Synthesis
Business and customer interviews, identifying the user, defining the problem
Ideation & Delivery
Building out a solution, rapid prototyping, usability testing
Project Open Hand needs a satisfying volunteer experience to entice people to sign-up for one-time volunteer sessions and, eventually, on an ongoing basis.
By handling potential volunteers’ time and sense of comfort respectfully, we create an experience that will garner Project Open Hand more recurring volunteers.
We first started with contextual inquiries to create a baseline understanding of how users navigate the site in its current state.
Next, a series of two surveys were sent out to get insights of both users and potential users of a volunteer portal.
Later, I held open and closed card sorting exercises to further better the information architecture.
After interviewing responders of the surveys and the volunteer recruiter for Project Open Hand, we were able to understand our target users' needs.
My time is the most valuable thing I can give to my cause.
After interviews, we were able to find a few trends. We found that people value their time, and while they are motivated to use it to help others, they want to know that it is being managed wisely and effectively.
With a few notable exceptions, volunteering is largely a
Who We're Helping
This prospective volunteer varies in terms of experience. They are motivated to help and give back to their community with the condition that their time is managed well and their security is respected.
"I'm most inspired to volunteer when the need is greatest"
During initial mockups for the landing page, we wanted to be sure to keep the sense of community that we learned is a major aspect of Project Open Hand. To highlight this aspect, I included a Volunteer Spotlight to showcase the volunteers that help the business run smoothly.
Before we were able to get useful feedback for the initial wireframes, we didn't originally consider the importance of copy.
During the contextual inquiries, users were unclear on how to properly navigate the site past the primary navigation.
Original wireframe for testing
White boarding workflows
The drawing board
During usability testing there were some issues:
Low contrast between text and the background colors hindered accessibility.
Accessibility was affected by too many dropdown menus.